Cheetos Hands Free House

We were honored to team up with Cheetos at SXSW 2022 to bring one of the brand’s most ambitious activations to life: the Hands Free House. The installation we built was based around a single dilemma: Cheetle. As any fan of these delicious snacks will tell you, the biggest downside to munching on Cheetos is the thin film of dust that forms on your fingertips. The sheath of dust over your fingers makes it difficult to do anything except for, well, eat more Cheetos. With our Hands Free House, we challenged guests to imagine a world where that wasn’t actually a problem. But for them to envision it, we needed to build it. And to do that, we needed interactive technology – lots and lots of interactive technology. That, along with plenty of audio and video production and projection mapping, led us to create one of the most ambitious installations we’ve ever crafted: one where no guest would ever need to use their hands.

Roles: Business Development / Strategy / Activation for VTProDesign

Clients: OMD / Pepsi Co.