Hearthstone Immersive Theater Launch

Overview: Blizzard Entertainment’s Hearthstone set a new precedent for immersive theatrical experiences with a launch event for the  Heroes of Warcraft, iteration of Warcraft’s popular digital card game. The Los Angeles-based event brought the new title, One Night in Karazhan, to life through the recreation of popular game sequences. From a fantasy disco party to living chess matches, the launch offered unorthodox experiences of every kind for one night, under one roof.

Role: Partnerships and Account Services for ResourceLA working closely with The Uprising Creative

Client: Vice / Virtue