Under Armour Kicks n Grits at NBA All Star Weekend
Overview: Lead producer for the Under Armour "Kicks and Grits" All Star Weekend 2013 experience in Houston, TX featuring Common, Talib Kweli and J.Period. Oversaw a team of producers responsible for all logistics of the event including creative brand identity for the Kicks n Grits concept as well as venue, talent, content production and all consumer facing experience elements.
Role: Executive Producer at CP+B
Client: Under Armour Basketball