Popeyes Marinating Machine

Overview: GSD&M wanted to create an immersive experience to highlight Popeye’s marination process and I worked with Incite on the brief. We designed an engaging activation to showcase Popeyes Chicken’s 12-hour marination process in just 1.2 minutes. Activated at the Shaky Knees Festival in Atlanta, this giant piece of fried chicken called "The Marinating Machine” took visitors on a psychedelic video journey through worlds of chicken and spice while seated in a vibrating chair. Before entering, each participant posed for a photo that later appeared in the animated video, surprising viewers with a memorable experience.

Role: Business Development and Strategy for ResourceLA

Client: GSD&M