Old Navy Flip Flop Block

Overview: To kick off summer, Old Navy installed giant 8’ by 8’ blocks of ice with flip flops frozen inside. As the day wore on, consumers off of the street could take a free pair as the block melted and the flip flops were revealed. My team oversaw all permitting and logistics for activating ice blocks at major high pedestrian traffic areas in Santa Monica, New York City, and Tokyo.

Role: Executive Producer for CP+B

Client: Old Navy