Overview: Joining forces with the Doodles team, we set out to turn a warehouse on Austin’s Trinity Street into an NFT multiverse inspired by Doodles founder Burnt Toast (aka Scott Martin) for SXSW. Underpinning the entire web3 movement are two main themes: art and technology. We knew that to accurately represent the spirit of NFTs into our Doodles activation, we’d need to tap into both our art and tech abilities. To accomplish our mission, we cultivated a vibrant holographic pastel rainbow color scheme for the activation using matte paint, powder coating, frosted acrylic, and inflatable fixtures. We kept our design consistent with Burnt Toast’s style to preserve the vision of Doodles in our activation.

Roles: Business Development / Strategy / Activation for VTProDesign

Client: Doodles