Overview: In conjunction with the band’s live music experience, “U2:UV Achtung Baby Live at Sphere,” Vibee, the Live Nation-founded destination experience company, opened a corresponding immersive fan portal called "Zoo Station: A U2:UV Experience" at The Venetian Resort Las Vegas. Created in collaboration with U2’s creative director, Gavin Friday, along with input from the band, the experience was designed as a love letter to fans, allowing visitors to explore the inspirations behind Achtung Baby and its accompanying Zoo TV Tour. The ground floor of the space featured an industrial aesthetic, modeled after a '90s-era Berlin train station, while the second floor offered a more modern, futuristic environment that pays homage to the shows at the Sphere.

Roles: Business Development / Strategy / Activation for VTProDesign

Client: Live Nation