WhatsApp x F1
Overview: Teaming up with WhatsApp and the Mercedes-AMG Petronas F1 Team, we worked together to announce their new partnership with a visual spectacle that would light up the New York City skyline and captivate audiences worldwide. We transformed the Empire State Building into a storytelling masterpiece that celebrated the brand-new WhatsApp Mercedes-AMG F1 Emoji Car. With the building’s iconic stature and rich cultural history as our canvas, we worked hand in hand with WhatsApp to bring the Emoji Car from the app to the streets of New York City, digitally and physically.
Roles: Business Development / Strategy / Activation for VTProDesign
Client: WhatsApp