Proctor & Gamble Fumble Frenzy

Overview: I worked with the team at Allied Experiential to figure out a concept that took the iconic Hungry Hungry Hippos Game and redesign it for the Super Bowl. We ultimately created “Fumble Frenzy,” an interactive football experience at that came to life at the Super Bowl Fan Fest. Together with the team at VTProDesign, the game we created allowed participants to compete to collect as many footballs as possible in a one-minute round using a lever that operated a giant branded helmet. Professional sports announcers and a roaming emcee introduced each player and called each game and the jumbotron featured the action for audiences to see in real time.  

Role: Business Development, Creative and Production Consulting, and OInsite Executive Production for VTProDesign

Client: Allied Experiential for Amazon and Proctor & Gamble