White Claw Winter Games

Overview: VTProDesign launched goPuff’s White Claw Winter Games in collaboration with close production partner Master of Shapes. Participants in Boston, Philadelphia and Miami had the opportunity to control a claw game from their home and compete for branded prizes and a new PS5. The event was live streamed on Twitch with comedian hosts calling the gameplay from a set we designed using LEDs, lasers and other effects inside our blackbox studio. Winners had their prizes delivered to their door in less than 20 minutes by the team at goPuff. To participate, users were prompted to sign up and register – this process allowed us to collect all the information we needed to coordinate prize deliveries with goPuff. After this step was complete, users were able to watch the live stream and participate in the live chat while they waited their turn to play. To win, the user had to successfully grab any of the colored balls – the color determined what prize the user would win. After a successful grab, the winning ball would be revealed from a cloud of smoke inside the announcer desk and the prize delivery underway.

Roles: Business Development / Account Services / Strategy for VTProDesign

Client: goPuff