Under Armour “Are You From Here?” Tour

Overview: During the NBA lockout of 2011, Under Armour Basketball launched their new campaign "Are You From Here?" I lead production for one aspect of the campaign that brought the signature UA players on a three city tour to scrimmage against UA high school teams. Players included Kemba Walker, Brandon Jennings, Greivis Vasquez, and Derrick Williams. Our team handled all production elements and logistics for setting up the tour, capturing content and working with internal integrated teams to ensure a smooth process.

Role: Executive Producer at CP+B

Client: Under Armour Basketball