Volkswagen Sundance Film Festival

Overview: I was lead producer for Volkswagen’s activation at the Sundance Film Festival in 2007. The VW presence at Sundance included a basecamp experience with a custom screen printing station, a custom CD give away, an off-road ride and drive course for test drives, VIP shuttle service for celebrity guests and sponsorships of specific films.

Role: Producer for CP+B overseeing staffing, build, content capture, and partnerships

Client: Volkswagen of America